Our Philosophy

Our project presents beauty as an individual asset, regardless of age, weight, origin, hair and skin color. We want to encourage women to reflect on their own interpretation of beauty, to accept themselves more and to be less influenced by the beauty ideals of our time. We hope to attract attention with our project and inspire other artists to create similar projects. By both educating and creating awareness surrounding image and beauty, we want to reach every woman out there who does not identify with societal standards and every woman who has been made to believe that this perfection is the one perfection every woman should aim for. But, regardless of gender, this theme is for everyone: it concerns us all, and especially those who are victims of it.